This is a poster of the film Drag Me To Hell, it has a dark background in keeping with the genre and fog which is associated with 'mystery' and often in the horror genre has things 'lerking' in it. The houses in the background could show this doesn't happen in the woods or anywhere secret. It would imply that it takes place in a house or estate where there are other people around, which is a different kind of horror to things like 'The Blair Which Project' where the main aspect of the film prides itself on the fear people feel being on their own in a strange place e.g. the woods.
The foreground has the main charater in it (the fact that the main charater is a woman goes against Laura Mulvey's theory). As you can see the character is screaming which would imply fear and the hands around her seem like they are either holding her against her will or, by inference of the title, 'dragging her to hell'. The fire in the foreground could represent 'the fires of hell' which is also in keeping with the title of the film.
The title is in white which is a good contast with the dark background although doesn't have much connection to the horror genre whereas 'Hide And Seek' (another horror film) has red writing which would imply blood or gore.
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