Most horror movie posters follow the same type of style or layout, usally dark background whith some kind of related picture to the film in the middle, has the title at the bottom and sometimes has a tag line near it.
The red writing could be representing blood and the white gives a 'chilling' feeling, in this case the two posters work well as the one with red writing 'Friday the 13th' is a gorey horror film (hence the representation of blood) and the other 'One Missed Call' is more of a scary thriller kind of horror (aka 'chilling') so the colour of the title could give a hint at what the film is going to be like.
Both the backgrounds are dark which looks like some kind of mystery setting, 'Friday the 13th' has some woods in the background which could mean the film is set there and also a common setting used in horror films takes place in a wood as it is quite and you never know what is lurking in the trees.
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